They are short-term investments, that reap many benefits. The best part is, there isn’t a big outlay, to begin with. Both the interior and exterior of the car is bound to get damaged in more ways than one if it is kept outdoors unprotected. Nature’s harsh elements simply attack the car and depreciate its market value. It is rather expensive to upkeep a car that has not been protected. The car needs constant cleaning and polishing, which, even when done by yourself, can be quite expensive due to the necessary equipment. The car will also need to be repaired more frequently. This is both time and money consuming. However, when a car is protected with a car cover, it does not need cleaning and polishing etc, as the car is prevented from getting into a bad state of affairs in the first place. The cover is able to shield and protect the car from the various weather conditions; rain, sleet, snow, sun, and wind. It also makes sure that it does not collect bird droppings, and tree sap stains as well as mounds of dust. The car is even protected against mild scratches and dents.Car covers are not expensive in the least top car cover company.
There is a large variety of covers available on the market today of many different types of covers. There are covers for virtually every type of weather, climate and storage conditions possible so that customers do not end up paying lots for protection they do not need. You will be able to find the ultimate cover that will suit you, your car, and environment at the right budget.Covers also come in three sizes; custom, semi-custom and universal. The custom is individually made for each and every car and therefore has the best fit. This looks the best, but then again is also the most expensive. By contrast, the universal cover is one cover that will fit any car, no matter what size. The fit is not exact, nor does it look as sleek, however as it can be mass produced, it brings down the price quite a bit. The semi-custom is an in-between. It is made to fit a selection of cars that have been grouped together due to their similarity in size and shape. This looks better than the universe as the fit is somewhat better, yet it is not as expensive as the custom.So, whatever cover you choose, you will find that by the end of the year, you will have made back your investment, and saved more money than you have spent to begin with by buying a cover. This is a truly economical way of making sure that your car constantly looks good, and remains in a healthy state.
Top-of-the-line cars: are they worth how much they cost?
It’s hard to find anyone, except manufacturers and dealers, who does not consider the price of expensive cars in Brazil. But the problem seems to have gone beyond the fact that we almost have no more popular models or one that costs less than $ 30,000. Naturally highlighted during the releases, the top-of-the-line versions have become increasingly expensive. The new Honda Civic tenth generation, for example, costs $ 124,900 in the Touring version. That’s $ 37,000 more than the entry model, or almost an Onix Joy of difference.Of course, in many cases, the counterpart goes far beyond chrome trim or a multimedia system. Honda adds, among other things, LED headlights to its top-of-the-line Civic. Ford changes Fiesta’s engine, the Ethos has another front and the Fox gets steppe in the rear and even a new name in its most expensive package.But these increases will eventually drive some cars to other levels, from larger models – such as the Cross Fox with a price close to the Ford Focus and the Civic more expensive than the Audi A3 Sedan. This overlap, however, is not always negative. “Just being compared to a more refined model or bigger is already something positive for the brand,” explains Joel Elite, director of the agency AutoInforme, specialized in market analysis. “And the top-of-the-line version ends up valuing the initial packages available in the car.”But how far is it acceptable to pay more to have “the best of the best”? To help understand this market with models that are increasingly distant from the reality of many people, we look for experts from different areas and analyze five examples of models that have gained prominence in recent months due to the price of their most expensive versions.Just a quick search on the internet to find that a lot of people feel that manufacturers are exaggerating when pricing the most expensive models in their range. In this case Ford Fiesta Titanium 1.0 (R $ 71,990) , VW Cross Fox I-Motion (R $ 69,850) , Honda Civic Touring (R $ 124,900) , Toyota Ethos Platinum (R $ 67,250) and Chevrolet Cobalt Elite (R $ 68,990) . After all, besides the salary of many people not follows the high of these new tops of line, you get the feeling that you would give to buy better for the same price. The detail is that the client himself is to blame for this.
PAY WHAT YOU WANT
During a presentation about the development of a car, Luis Alberto Vega, then design director at Volkswagen in Brazil, revealed that the Fox project envisaged a compact that would cost a certain price, but a survey of potential customers noticed that the consumer was willing to pay more for the novelty. “We adjusted the price and paid the investment of the car more quickly,” commented Vega.When the subject matter is value of the versions, the posture is no different. “You have a greater added value and when you offer exclusive equipment, you have greater freedom in pricing because the customer wants this cutting-edge technology,” explains Gustavo Rota, product marketing manager at General Motors do Brazil. The detail is that the concept of “technology” is very flexible.In the case of the Fiesta Titanium Eco Boost, the novelty is just technical, with a tri-cylinder turbo engine with direct injection, which generates the same 125 hp version 1.6 positioned just below in the Ford price list, but with higher torque and lower fuel consumption.Cobalt Elite adds more aesthetic than functional items to the automatic LTZ. In addition to a rear-view camera and rain and twilight sensors, there are chrome door bezels, fog lights, exclusive wheels and leather seats.”Most of the spending on developing a car is mechanical and design. The accessories require a significantly lower investment “, says Antonio Jorge Martins, coordinator of the MBA in Strategic Management of Companies of the Automotive Chain of the Getúlio Vargas Foundation. “This makes the amortization rate of the most equipped versions less.”In short, many consumers are willing to pay more for a more equipped version and manufacturers make more for them. In theory, there is no negative side (from the point of view of the companies) when charging expensive for any top of the line. That way, the only one that can lose is the consumer. “The devaluation of a top-of-the-line model is greater than that of other versions,” says Joel Elite. On the plus side is that, despite losing money, the buyer may have greater liquidity.”In the new car market, this more equipped car will be priced closer to the simpler versions and will be preferred at the time of resale,” says Milad Kalume, business manager at Jato Dynamics consultancy. “And at the time of the purchase of the new, a top of the line has a greater margin of discount for the dealer.”Resellers, incidentally, are among those interested in having a top of the line in their stores. “This car pulls customers to dealerships. Besides being a showcase of technologies, serves as an object of consumer desire, “explains Martins. “It’s like a next generation cell phone. You’re hardly going to use all his resources, but you like to know you have the best. “
The issue is so controversial that most manufacturers chose not to comment on the pricing of their products. Ford, Toyota, Volkswagen and Fenabrave (dealers’ association) chose not to comment on the issue.The fear may be related to the real cost-benefit of the models that attend the part that, generally and paradoxically, is the lowest in the price list. To make matters worse, the tactic of creating attractive entry-level versions – even if they are almost non-existent in the market, such as the HR-V LX with manual gearbox – reinforces the bottom-to-top chasm.To arm itself, Honda argues that in the Civic, it no longer follows a “vertical” hierarchy to suit different consumer profiles. It’s a nice way to say that less subscribers are as important as those willing to shell out nearly 55 percent more for a top-of-the-line version.Volkswagen has separated Fox from its adventurous version into the online configurator to convey the feeling that they are different models. But in practice (and in the sales ranking), the two are the same automobile.All experts (except those of the manufacturers) were unanimous: even giving ammunition to the criticisms, the super equipped top-of-the-line versions came to stay and should become popular – in the sense of presence, not price. “The customer demands more and more equipment, but when you do that, the price goes with it,” says Antonio Me gale, president of Anfavea.For the consumer who wants a new car, there is the question that calls this report. And to make matters worse, the answer is not the same for everyone.
APPARENT AND REAL
All the national models evaluated in this report have some points in common. They have been updated recently, have significant presence in the market and versions that, at first glance, do not seem to justify the price.You have read that for many equipment, the price charged is much higher than the cost of them to the manufacturer. But when there are other benefits, besides the equipment, such as the Civic Touring, which has exclusive engine and gearbox, and reinforced sound insulation? Then the analysis changes completely.A 2015 survey by JD Power Consulting found that 20% of drivers do not use half the resources of their cars. So if you do not use, why pay?
Cross Fox accounts for only 7.5% of sales in the hatch range
The spare tire in the rear of the Cross Fox has no practical function: the 10-liter gain in the trunk size does not make up for the hassle of having a spare tire exposed to the weather and more likely to be stolen. And neither the great 120 hp 1.6 engine and the option of the ESC paid separately are justified, since both are available on Fox Highline, which costs $ 8,790 less and, per table, was faster and cheaper in our tests.In the case of GM and Toyota the situation repeats itself. With more visual than mechanical change, they deliver little more than the versions just below them. The Cobalt Elite leather seats and the less controversial look of the Etios Platinum may even spark consumer sighs but do not justify prices. Anyone who makes a lot of leather coating, central multimedia, sensor and aft camera can install all these items apart at the dealership, paying less.
With Fiesta EcoBoost, the scene changes its shape. It has the same equipment of the version Titanium 1.6 and the smaller difference of price between the models evaluated for the version just below: R $ 1,300. The value is low compared to the technology of the great 1.0 turbo, whose only “sin” is to run on petrol alone.The Honda Civic Touring also features exclusive powertrain, but as you can see from the test on page 30, it does not justify the price. Like the other models cited, the Civic exhibits more aesthetic than functional items, and even those that offer some utility, such as the blind spot and sunroof monitor camera, do not make up the price. If it offered active driving assistants or differentiated safety equipment, the situation would change.